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Niche Marketing: Targeting the Best Prospects

Many entrepreneurs think that selling to the widest possible market is the likeliest path to success. They are afraid to pursue a market niche because they fear they’ll lose business by turning away customers. But this ‘take all comers’ approach … Continue reading

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Online Printing

Most of my work is online, but from time to time I need to have business cards, postcards, brochures, etc printed for clients. My first choice is always Quantum Digital with great prices and fast service. I’ve used them over … Continue reading

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Off Topic: How to Throw a Geek Baby Shower

Ok, this if off topic, but I had so much fun with this that I HAD to share it! My best friend is having a baby, and I got to do her baby shower. Now, my bff is a total … Continue reading

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How to Write Great Website Content

Author: Christopher Auman Content is king they say. This has never been so true as it is when you are talking about web content. There is so much information available on the web these days that people expect information to be … Continue reading

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5 Overlooked Tax breaks for Small Businesses

By BILL BISCHOFF Last month’s fiscal-cliff legislation included lots of tax provisions. Media attention has focused heavily on changes that affect individuals. But the new law also provides some valuable tax-saving breaks for businesses. Here’s the most important stuff to know … Continue reading

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10 Ways to Green Your Home Office

If you’re a freelancer who works at home full time or most of the time, give yourself a pat on the back. You’re doing the planet a great service. By working at home you’re reducing the use of fuels and … Continue reading

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How to Set Up a Business PayPal Account

by Kathy Burns-Millyard Setting up a business PayPal account enables your business to take payments for products and services without having to pay for an expensive merchant account. Your business can also take credit card and debit card payments, online … Continue reading

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The Logo Mishaps of Giant Brands

As we’ve mentioned before, everybody makes branding mistakes. Early missteps in retrospect often are as big as the eventual names of some of the companies who made them — Google was originally called Back Rub, Pepsi-Cola was known as Brad’s Drink, and … Continue reading

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How to Launch a Successful Brand Ambassador Initiative

Marketing a startup or a young brand is a lot like starting a fashion trend in high school. In lieu of a giant fashion budget — or, in the case of startups, an advertising budget — you need to rely … Continue reading

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How to Stay Motivated and Avoid Slacking Off While Working From Home

If you have the opportunity to telecommute regularly, or even work from home every now and again, the temptation can be strong to just put your feet up and forget about work unless you have to check in occasionally and … Continue reading

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