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Websites By Liz

Web Design for Small Businesses

Websites By Liz

Web Design for Small Businesses

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Niche Marketing: Targeting the Best Prospects

Many entrepreneurs think that selling to the widest possible market is the likeliest path to success. They are afraid to pursue a market niche because they fear they’ll lose business by turning away customers. But this ‘take all comers’ approach is not very effective. It’s hard to stand out when you market your business without a distinctive set of prospects in mind.

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